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Hasbro, Inc. (HAS)

NEUTRAL
Consumer CyclicalLeisureUnited States

Fundamental

62

Price

$96.78

Market Cap

$13.25B

Part 1 · What the company is worth

Overview

Hasbro, Inc. operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. It also engages in the sourcing, marketing, and sale of toy and game products; and promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparel. In addition, the company is involved in the promotion of its brands through the development of trading cards, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games; and license certain brands to other third-party digital game developers who transform Hasbro brand-based characters and other intellectual properties, into digital gaming experiences. Further, it develops and produces of Hasbro-branded entertainment content, including film, television, children's programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, specialty hobby stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers under the MAGIC: THE GATHERING, MONOPOLY, HASBRO GAMES, PLAY-DOH, TRANSFORMERS, DUNGEONS & DRAGONS, NERF, and PEPPA PIG, as well as LUCASFILMS' STAR WARS, BEYBLADE, Final Fantasy, The Lord of the Rings, Fallout, SPIDER-MAN, and THE AVENGERS brands. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.

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Direct competitors

Who this company fights with for the same customers

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No competitor list for this company yet.

Balance Sheet & Liquidity

Revenue

$4.97B

Trailing 12 months (through 6/28/2026)

Net Income

$794M

Trailing 12 months (through 6/28/2026)

Free Cash Flow

$830M

Total Equity

$566M

Total Liabilities

$4.99B

Current Ratio

1.66

Interest Coverage

6.85

Debt/EBITDA

26.45

Earnings Per Share

Revenue & Net Income

Free Cash Flow

Income Breakdown

Historical statement

Margins over time

Debt over time

How heavy the debt is

Growth grid

Growth — Revenue

Fair Value Estimation

Fairly Valued

Fair Value

$110.33

Current Price

$96.78

Margin of Safety

+12.3%

Fair Value Range

$82.56 - $138.10

Estimation Methods

Analyst Target:$109.64
DCF:$154.41
PE-based:$83.46
Graham Growth:$91.49
EPV:$80.27
Analyst Consensus:Strong Buy (16B / 4H / 0S)
Last Earnings Surprise:+11.29%

Valuation Metrics

P/E Ratio

17.01

ROE

-57.0%

P/B Ratio

18.43

P/FCF

11.09

Gross Margin

72.4%

ROIC

21.2%

Profitability Radar

Value Creation (Economic Moat)

ROIC

21.2%

WACC

7.0%

ROIC − WACC

+14.3 pp

ROIC exceeds the cost of capital — the company is creating value for shareholders.

Fundamental Analysis Criteria

Passed (16)

  • ROIC 21.2%
  • Gross Margin 72.4%
  • P/FCF 11.09
  • Operating Margin 23.4%
  • Positive Free Cash Flow
  • CapEx intensity
  • Current Ratio
  • Interest Coverage
  • Return on Tangible Assets
  • ROE 138.2%
  • Analyst Consensus 80% Buy
  • Earnings Surprise avg 24.5%
  • Earnings Quality (OCF/NI) 1.62
  • Share Dilution -0.0%
  • Net Margin Trend 16.0% vs -13.4%
  • Piotroski F-Score 5/9

Failed (9)

  • EPS shows upward trend
  • Price CAGR 1.86%
  • P/B Ratio 18.43
  • Debt/Equity ratio
  • Debt/EBITDA
  • Low reliance on intangibles
  • Price below Graham Number
  • DCF valuation (Overvalued)
  • Revenue Growth 5Y -3.0%

Unavailable (2)

  • Dividend Payout NaN%
  • PEG Ratio (need PE > 0 and growth > 0)

Piotroski F-Score

5/9

Mixed signals: some areas need attention

score
criteria

Earnings Quality

1.62

High quality: earnings backed by cash

Share Dilution

0.0%

Buying back shares. Shareholder friendly

Governance

Executive Team

NameTitleAge
Mr. Christian P. CocksCEO & Director51
Ms. Gina GoetterCFO & COO-
Mr. Tarrant L. Sibley J.D.Executive VP, Chief Legal Officer & Corporate Secretary56
Mr. Timothy J. KilpinPresident of Toys, Licensing & Entertainment64
Mr. John HightPresident of Wizards of the Coast64
Mr. Frederick Charles Wightman IV, C.F.A.Vice President of Investor Relations-
Mr. Jason BungeChief Marketing Officer50
Ms. Holly BarbacoviExecutive VP & Chief People Officer48
Mr. Billy LagorPresident of Toys & Game-
Ms. Kim BoydPresident of Licensing & Entertainment-

Audit Risk

10

Board Risk

2

Compensation Risk

1

Shareholder Rights Risk

8

Part 2 · The price and when to enter

This part won't tell you whether the company is worth owning: it helps you choose when to buy it, once the fundamentals have convinced you. Inside: technical analysis, potential, historical drawdowns, gamma exposure.

Latest News

Recent headlines for HAS, sourced from Markets Gazette.

  • 5/20/2026POSITIVE
    Hasbro Says Magic's Monster Growth Was 'No Fluke'

    Hasbro Inc. reported a significant 26% surge in its Wizards & Digital Gaming segment revenue for Q1, primarily fueled by the exceptional performance of its Magic: The Gathering franchise. This robust growth, described by the company as 'no fluke,' indicates sustained momentum and strong consumer engagement. For investors, this highlights Hasbro's successful diversification into digital gaming and the enduring appeal of its core intellectual properties, suggesting potential for continued revenue expansion and market share gains in this segment.

  • 4/23/2026POSITIVE
    Hasbro Preliminary Sales Beat Estimates, Buoyed by ‘Magic’

    Hasbro Inc. has announced preliminary revenue figures that surpassed analyst expectations, with the fantasy card game 'Magic: The Gathering' being a significant driver of this performance. While the positive sales trend is encouraging for investors, the company stated it cannot provide complete quarterly results due to an ongoing cybersecurity incident. This situation introduces uncertainty regarding the full financial picture and potential impacts of the breach, even as the core business shows resilience.

via Markets Gazette