MakeMyTrip Limited (MMYT)

How it makes money

Revenue comes mainly from margins earned on air ticketing, hotel and package bookings, and bus tickets, recognised when a trip is booked rather than when it is taken. Air ticketing is the most price-competitive and lowest-margin line; hotels and packages carry higher margins and are now the largest revenue source. Scale matters: more travellers and suppliers on the platform strengthen MakeMyTrip's negotiating position for rates and commissions.

Revenue by segment

MakeMyTrip holds roughly half of India's online travel agency market, and redBus alone accounts for a large majority of online bus ticketing, giving it scale advantages in supplier negotiation and brand recall. The advantage is narrow, though: global players and airlines' or hotels' own booking channels compete for the same traveller, and switching between apps costs a traveller nothing.

Bookings track discretionary spending by Indian households and business travel budgets, both of which contract sharply when growth slows or a shock — a pandemic, a fuel-price spike, a currency slide — hits confidence. Corporate travel and outbound leisure are the most exposed; domestic leisure and bus travel hold up better because they serve more essential trips.

Key risks

• Supplier concentration — The company depends on a limited number of major airlines and hotel chains for inventory and commission terms; a partner tightening terms or pushing its own direct-booking channel affects margins across the platform.
• Competition from OTAs and direct channels — The company faces intense competition from other online travel agencies, suppliers' own direct booking channels, and AI-enabled search assistants that can route bookings around traditional OTAs.
• Technology and data security dependence — The company relies heavily on technology systems and data security, since bookings and payments run entirely through its platforms; a cyber incident or system failure would disrupt operations directly.
• Macro and travel-shock exposure — Travel demand is highly sensitive to macroeconomic weakness, geopolitical shocks and public-health events, which can suppress bookings with little warning across all of the company's business lines.

MakeMyTrip serves millions of individual consumer travellers with no disclosed reliance on any single customer; the concentration risk it discloses instead concerns dependence on a limited number of airlines and hotels as suppliers.