Back to rankings

Principal Financial Group Inc (PFG)

NEUTRAL
Financial ServicesAsset ManagementUnited States

Fundamental

48

Price

$111.13

Market Cap

$23.71B

Part 1 · What the company is worth

Overview

Principal Financial Group helps employers and individuals save for retirement and insures against the financial impact of death, disability and illness. Retirement and Income Solutions runs workplace 401(k)-style retirement plans and pension products for US employers. Principal Asset Management invests money — equities, bonds, real estate — for institutions, retirement plans and retail investors worldwide. Benefits and Protection sells group life, disability and dental insurance to roughly 103,000 employer groups, covering more than 3.3 million employees.

How it makes money

Retirement and Income Solutions earns fees and spread income — the difference between what it credits savers and what it earns investing their money — on trillions of dollars of retirement assets it administers. Principal Asset Management earns a percentage-of-assets management fee, so revenue rises and falls with markets and net client flows. Benefits and Protection collects insurance premiums and profits when those premiums, plus investment income on them, exceed claims paid out.

Revenue by segment

Retirement and Income Solutions50.9%

Workplace retirement plans, pension risk transfer and income products sold mainly to US employers and their employees.

Benefits and Protection30.9%

Group life, disability and dental insurance plus individual disability coverage sold to employers and individuals.

Principal Asset Management17.5%

Asset management across equities, fixed income, real estate and alternatives for institutional, retirement and retail clients worldwide.

Competitive moat

Switching costs · Narrow

Once a company has set up its 401(k)-style retirement plan with Principal, moving it to another provider means re-enrolling every employee and re-negotiating recordkeeping and investment lineups, so plan sponsors tend to stay put. But Fidelity, Empower and other large recordkeepers offer the same lock-in to their own plan sponsors, so the advantage mainly protects Principal's existing book rather than winning outsized new business.

What drives demand

Moderately cyclical

Retirement savings and insurance are long-term, recurring needs that do not disappear in a downturn, giving the business a steady core. But Principal Asset Management's fee revenue moves with market values and client flows, and low interest rates can squeeze the spread income Retirement and Income Solutions earns, so results still have a meaningful cyclical component layered on top of the steady base.

Key risks

  • Interest rate and credit spread sensitivity — The company states that adverse capital and credit market conditions, changes in interest rates or credit spreads, or a prolonged low-rate environment can hurt results, financial condition and liquidity.
  • Assets under management move with markets — An economic downturn or market volatility can reduce assets under management, which directly lowers the fee revenue and profit margins earned on those assets.
  • Technology and cybersecurity dependence — Operations depend on information technology systems that can be disrupted by outages or cybersecurity breaches, which could interrupt business and damage the company's reputation.
  • Evolving insurance and financial regulation — Changes in laws or regulations governing retirement plans, insurance products or asset management could reduce profitability or force costly changes to how products are structured and sold.

The case for

Buyers argue that trillions of dollars of retirement assets locked into workplace plans generate steady fee and spread income that does not disappear when markets wobble, and that scale in retirement recordkeeping is difficult and expensive for a smaller rival to replicate.

The case against

Sellers fear that a prolonged low-rate environment squeezes the spread income the retirement business depends on, that a market downturn cuts fee revenue on assets under management directly, and that intense competition among large recordkeepers limits how much pricing power Principal actually has.

Written by the editors, published on August 18, 2026

Direct competitors

Who this company fights with for the same customers

No editorial profile for this company yet

No competitor list for this company yet.

Balance Sheet & Liquidity

Revenue

$15.46B

Trailing 12 months (through 3/31/2026)

Net Income

$1.56B

Trailing 12 months (through 3/31/2026)

Free Cash Flow

-

Total Equity

$11.88B

Total Liabilities

$328.99B

Current Ratio

-

Interest Coverage

-

Debt/EBITDA

1.83

Earnings Per Share

Revenue & Net Income

Free Cash Flow

Income Breakdown

Historical statement

Margins over time

Debt over time

How heavy the debt is

Growth grid

Growth — Revenue

Fair Value Estimation

Overvalued

Fair Value

$87.81

Current Price

$111.13

Margin of Safety

-26.6%

Fair Value Range

$70.83 - $104.78

Estimation Methods

Analyst Target:$109.58
DCF:$101.82
PE-based:$80.07
Graham Growth:$62.64
EPV:$77.89
Analyst Consensus:Hold (2B / 14H / 7S)
Last Earnings Surprise:+5.91%

Valuation Metrics

P/E Ratio

16.05

ROE

10.0%

P/B Ratio

2.05

P/FCF

-

Gross Margin

-

ROIC

-

Profitability Radar

Value Creation (Economic Moat)

ROIC

-

WACC

8.1%

ROIC − WACC

-

Fundamental Analysis Criteria

Passed (9)

  • EPS shows upward trend
  • Price CAGR 6.71%
  • P/B Ratio 2.05
  • Debt/EBITDA
  • Low reliance on intangibles
  • ROE 13.1%
  • Earnings Quality (OCF/NI) 2.40
  • Share Dilution -4.0%
  • Net Margin Trend 10.1% vs 6.9%

Failed (10)

  • EPS CAGR 2.99%
  • Debt/Equity ratio
  • Return on Tangible Assets
  • Price below Graham Number
  • DCF valuation (Unknown)
  • Revenue Growth 5Y 1.7%
  • Analyst Consensus 9% Buy
  • Earnings Surprise avg 0.1%
  • PEG Ratio 19.16
  • Piotroski F-Score 4/9

Unavailable (9)

  • ROIC NaN%
  • Gross Margin NaN%
  • P/FCF NaN
  • Dividend Payout NaN%
  • Operating Margin NaN%
  • Positive Free Cash Flow
  • CapEx intensity
  • Current Ratio
  • Interest Coverage

Piotroski F-Score

4/9

Mixed signals: some areas need attention

score
criteria

Earnings Quality

2.40

High quality: earnings backed by cash

Share Dilution

-4.0%

Buying back shares. Shareholder friendly

Governance

Executive Team

NameTitleAge
Ms. Deanna Dawnette Strable-SoethoutPresident, CEO & Chair of the Board56
Mr. Joel Michael PitzExecutive VP & CFO51
Ms. Amy Christine FriedrichPresident of Benefits & Protection54
Mr. Christopher James LittlefieldPresident of Retirement & Income Solutions58
Mr. Kamal Bhatia C.F.A.President & CEO of Principal Asset Management53
Ms. Kathleen B. KayExecutive VP & Chief Information Officer62
Mr. Humphrey LeeVP & Head of Investor Relations-
Ms. Noreen M. FierroSenior VP and Enterprise Chief Ethics & Compliance Officer60
Mr. Timothy Wayne Brown B.S., J.D.EVP, General Counsel & Secretary-
Ms. Bethany A. WoodExecutive VP & Chief Marketing Officer60

Audit Risk

10

Board Risk

6

Compensation Risk

1

Shareholder Rights Risk

9

Part 2 · The price and when to enter

This part won't tell you whether the company is worth owning: it helps you choose when to buy it, once the fundamentals have convinced you. Inside: technical analysis, potential, historical drawdowns, gamma exposure.

Latest News

Recent headlines for PFG, sourced from Markets Gazette.

No recent news for PFG.