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Apple Inc. (AAPL)

POSITIVE
TechnologyConsumer ElectronicsUnited States

Fundamental

69

Kurs

$308.69

Marktkapitalisierung

$4.53T

Teil 1 · Was das Unternehmen wert ist

Übersicht

Apple designs consumer hardware — iPhone, Mac, iPad, Watch and accessories — that it has manufactured by contract partners, mostly in Asia, and sells worldwide through its own and third-party stores. Around that hardware it has built a services layer: the App Store, subscriptions such as iCloud and Apple Music, Apple Pay, advertising and licensing fees. It designs the chips and the software tightly integrated with each device rather than owning the factories that build them.

Wie das Geld verdient wird

Apple books revenue when it sells hardware, through its own stores, online and through outside retailers that carry the bulk of unit volume, and separately earns recurring or one-time fees from its services layer: App Store commissions, subscriptions, licensing income such as the fee Google pays to be the default search engine, and AppleCare. Hardware still drives most of the total, but services carry far higher margins and grow more steadily because they don't depend on a new-device purchase.

Umsatz nach Segment

iPhone50.36%

Apple's flagship smartphone line and by far its largest source of revenue.

Services26.23%

App Store, subscriptions, Apple Pay, advertising, licensing and AppleCare — Apple's highest-margin business.

Wearables, Home and Accessories8.58%

Apple Watch, AirPods, HomePod and related accessories.

Mac8.1%

Apple's personal computer line, from MacBook laptops to desktop iMac and Mac Studio models.

iPad6.73%

Apple's tablet line, spanning entry-level to Pro models.

Wettbewerbsvorteil

Wechselkosten · Breit

Customers who buy into iPhone, Mac, Watch and Apple's services face real friction leaving: repurchasing paid apps, losing iMessage's blue-bubble integration, family sharing set up across devices, and years of habit. That lock-in supports both pricing power on hardware and high attach rates for subscriptions, and it is the main reason Apple can charge more than most competitors for comparable specifications.

Was die Nachfrage antreibt

Mäßig zyklisch

Buying a new iPhone or Mac is discretionary and tends to slow when consumers feel less confident about spending, but the installed base keeps replacing devices on a multi-year cycle regardless of the broader economy, and services revenue keeps growing steadily even in years when hardware sales stall. Replacement cycles have lengthened as devices last longer, softening the swings somewhat.

Wichtigste Risiken

  • iPhone concentration — iPhone alone supplies about half of total revenue, so a weak launch cycle or slower upgrades in that one product line moves the whole company's results.
  • Supply chain concentration in Asia — Apple relies on a relatively concentrated set of manufacturing partners and suppliers, mostly in Asia, for final assembly and key components, exposing it to tariffs, trade disputes and disruption at a single site.
  • Regulatory pressure on the App Store — Antitrust action and digital-markets rules in the US, EU and elsewhere are forcing changes to App Store fees and payment rules, threatening the margins that make services so profitable.
  • Tariffs and China exposure — New US tariffs on imports from China and other manufacturing countries raise Apple's costs, which it may not be able to fully pass through to customers without hurting demand.

Kundenkonzentration

Apple sells to hundreds of millions of individual consumers through its own and third-party retail channels; it does not disclose meaningful revenue concentration among individual customers because none is material.

Die Argumente dafür

Buyers argue that services now grow faster than hardware and carry much higher margins, that switching costs inside the Apple ecosystem keep users buying the next iPhone even as upgrade cycles lengthen, and that a fresh AI-driven upgrade wave could reaccelerate hardware sales.

Die Argumente dagegen

Sellers worry that iPhone still supplies about half of revenue, so any stumble in that single product line moves the whole business, that regulators are chipping away at the App Store fees driving services profitability, and that tariffs on Chinese manufacturing raise costs Apple cannot fully offset.

Segmentzahlen aus dem Geschäftsjahr 2025Quellen: Apple Inc. — Form 10-K, fiscal year 2025

Written by the editors, published on 18. August 2026

Direct competitors

Who this company fights with for the same customers

Compare

Generated on 23. August 2026 with claude-opus-5 — shared with all users

P/E: 2.8Score: 64Market cap: $79.06B

Xiaomi is the world's third-largest smartphone vendor and sells a full ecosystem of phones, tablets, wearables and connected home devices that targets Apple buyers in China, India and Europe at lower price points.

P/E: 27.1Score: 67Market cap: $3.62T

Microsoft competes with Apple for the same computer users through Windows and its Surface hardware, and for the same subscription spending in productivity software, cloud storage and gaming services.

Samsung Electronics Co., Ltd. (삼성전자)005930.KS

Samsung is the other global volume leader in premium smartphones, tablets and smartwatches, selling to the same consumers through the same carrier and retail channels as the iPhone, iPad and Apple Watch.

Alphabet Inc. (Google)GOOGL

Google competes with Apple on the mobile platform itself — Android against iOS, Play Store against the App Store, Pixel phones against the iPhone — and in the digital services and AI assistants sold on top of them.

Huawei Technologies Co., Ltd. (华为技术有限公司)Not tracked

Huawei is Apple's toughest rival in China, where its high-end smartphones, tablets and wearables built on its own HarmonyOS compete directly for premium buyers in Apple's largest international market.

Lenovo Group Limited (联想集团)0992.HK

Lenovo is the largest personal computer vendor worldwide and competes head-on with the Mac line for consumer, education and corporate laptop and desktop budgets.

Bilanz & Liquidität

Umsatz

$466.82B

Letzte 12 Monate (bis 27.6.2026)

Nettogewinn

$128.93B

Letzte 12 Monate (bis 27.6.2026)

Freier Cashflow

$98.77B

Gesamtes Eigenkapital

$73.73B

Gesamtverbindlichkeiten

$285.51B

Current Ratio

1.00

Zinsdeckungsgrad

-

Schulden/EBITDA

0.58

Gewinn je Aktie

Umsatz & Nettogewinn

Freier Cashflow

Ertragsaufschlüsselung

Historische Aufstellung

Margen im Zeitverlauf

Verschuldung im Zeitverlauf

Wie schwer die Schulden wiegen

Wachstumsraster

Wachstum — Umsatz

Innerer-Wert-Schätzung

Fair bewertet

Innerer Wert

$275.33

Aktueller Kurs

$308.69

Sicherheitsmarge

-12.1%

Innerer-Wert-Spanne

$203.31 - $347.36

Bewertungsmethoden

Analyst Target:$324.45
DCF:$224.98
PE-based:$303.89
Graham Growth:$340.09
EPV:$79.49
Analystenkonsens:Kaufen (37B / 14H / 3S)
Letzte Gewinnüberraschung:-0.89%

Bewertungskennzahlen

P/E-Verhältnis

35.63

ROE

151.9%

P/B-Verhältnis

42.12

P/FCF

33.14

Bruttomarge

48.7%

ROIC

52.3%

Rentabilitäts-Radar

Value Creation (Economic Moat)

ROIC

52.3%

WACC

10.3%

ROIC − WACC

+42.0 pp

ROIC exceeds the cost of capital — the company is creating value for shareholders.

Fundamentalanalyse-Kriterien

Bestanden (20)

  • EPS shows upward trend
  • Price CAGR 26.73%
  • ROIC 52.3%
  • Gross Margin 48.7%
  • Debt/Equity ratio
  • Operating Margin 33.2%
  • Positive Free Cash Flow
  • CapEx intensity
  • Current Ratio
  • Debt/EBITDA
  • Return on Tangible Assets
  • Low reliance on intangibles
  • ROE 137.2%
  • Revenue Growth 5Y 8.7%
  • Analyst Consensus 69% Buy
  • PEG Ratio 1.92
  • Earnings Quality (OCF/NI) 1.14
  • Share Dilution -2.6%
  • Net Margin Trend 27.6% vs 24.3%
  • Piotroski F-Score 8/9

Nicht bestanden (6)

  • EPS CAGR 3.62%
  • P/FCF 33.14
  • P/B Ratio 42.12
  • Price below Graham Number
  • DCF valuation (Overvalued)
  • Earnings Surprise avg 1.7%

Nicht verfügbar (2)

  • Dividend Payout NaN%
  • Interest Coverage

Piotroski F-Score

8/9

Starke finanzielle Gesundheit

score
criteria

Gewinnqualität

1.14

Hohe Qualität: Gewinne durch Cashflow gedeckt

Aktienverwässerung

-2.6%

Aktienrückkäufe. Aktionärsfreundlich

Unternehmensführung

Führungsteam

NamePositionAlter
Mr. Timothy D. CookCEO & Director64
Mr. Kevan ParekhSenior VP & CFO53
Mr. Sabih KhanSenior VP & Chief Operating Officer58
Ms. Deirdre O'BrienSenior Vice President of Retail & People58
Ms. Katherine L. AdamsSenior VP of Government Affairs & Secretary61
Mr. Ben BordersPrincipal Accounting Officer44
Suhasini ChandramouliDirector of Investor Relations-
Ms. Jennifer G. Newstead J.D.Senior VP & General Counsel55
Ms. Kristin Huguet QuayleVice President of Worldwide Communications-
Mr. Greg JoswiakSenior Vice President of Worldwide Marketing-

Prüfungsrisiko

2

Vorstandsrisiko

1

Vergütungsrisiko

7

Aktionärsrechterisiko

1

Teil 2 · Der Preis und der Einstiegszeitpunkt

Dieser Teil sagt nicht, ob das Unternehmen etwas taugt: Er hilft bei der Wahl des Kaufzeitpunkts, nachdem die Fundamentaldaten überzeugt haben. Enthalten: technische Analyse, Potenzial, historische Drawdowns, Gamma-Exposure.

Latest News

Recent headlines for AAPL, sourced from Markets Gazette.

  • 1d agoNEGATIVE
    Apple lays off staffers ahead of CEO change

    Apple has initiated a round of layoffs impacting several departments, signaling internal restructuring ahead of a significant leadership transition. While the exact number of affected employees and specific divisions remain undisclosed, the move suggests a strategic recalibration of its workforce. Investors often view layoffs as a sign of cost-cutting measures or a response to shifting business priorities, which can create short-term uncertainty. The timing, preceding a CEO change, adds another layer of complexity for market participants monitoring the tech giant's future direction.

  • 4d agoPOSITIVE
    6 AI hardware stocks to own for the remainder of the year, according to an analyst

    An Evercore ISI analyst has identified Apple Inc. as one of six AI hardware stocks poised for strong performance through the end of the year. The analyst's positive outlook extends to storage makers and networking providers, signaling a broader bullish sentiment within the AI infrastructure sector. This recommendation suggests that Apple's hardware, likely including its chips and devices, is expected to benefit significantly from the ongoing artificial intelligence boom, potentially driving increased sales and market share. Investors may see this as a signal to consider Apple for its AI-driven growth potential.

  • 5d agoNEUTRAL
    Apple has gotten too predictable. Can its next CEO bring back the element of surprise?

    Speculation is mounting on Wall Street regarding Apple's future strategic direction under CEO John Ternus. The market anticipates a potential shift in the company's AI strategy, with hopes for increased investment, a more aggressive approach to mergers and acquisitions, and a renewed focus on groundbreaking innovation. This sentiment suggests investors are looking for Apple to break from its perceived predictability and reintroduce an element of surprise to its product development and business strategy, which could impact future growth trajectories and market valuation.

  • 6d agoPOSITIVE
    Apple’s stock could be the savviest buy within Big Tech, according to this analysis

    An analysis suggests Apple Inc. (AAPL) presents a savvy investment opportunity within the Big Tech sector. While competitors are heavily investing in Artificial Intelligence, Apple's more measured approach is positioning its stock as a robust hedge against market volatility. This strategy, distinct from its peers, could appeal to investors seeking stability and a potential safe haven amidst broader market uncertainties. The company's ability to maintain value through a conservative growth strategy, rather than aggressive AI spending, highlights its unique market position and potential for sustained investor appeal.

  • 8d agoPOSITIVE
    Apple può salire del 30%? Questa scommessa IA su Nvidia potrebbe essere la chiave

    Apple Inc. (NASDAQ: AAPL) shares may see a significant upside of approximately 31%, as Rothschild & Co Redburn upgraded the stock from Neutral to Buy, raising its price target to $400 from $260. Analysts suggest Apple could bolster its AI capabilities by leveraging open models, potentially incorporating Nvidia's technologies. While no formal Apple-Nvidia AI partnership has been announced, Redburn's analysis presents this as a strategic option. The $400 price target is predicated on a distinct AI strategy for Apple, exploring the integration of advanced AI models.

  • 8d agoPOSITIVE
    Apple’s stock could rise 30% if it strikes an Nvidia deal for AI, this analyst says

    A Rothschild analyst has posited that Apple Inc. could see its stock price surge by as much as 30% if it successfully integrates Nvidia's open-source models into its artificial intelligence strategy. The analyst characterized Apple's current AI endeavors as 'subpar,' suggesting that a partnership with Nvidia, a leader in AI hardware and software, could significantly bolster Apple's competitive position in the rapidly evolving AI landscape. This potential collaboration could unlock substantial value for shareholders by enhancing Apple's AI capabilities and market appeal.

  • 11d agoPOSITIVE
    Apple addestra modello AI per mercato cinese insieme ad Alibaba

    Apple has reportedly developed a custom AI model tailored for the Chinese market, collaborating with Alibaba. This strategic move aims to comply with local regulations and enhance AI services for Chinese users. The development signifies Apple's commitment to the crucial Chinese market, potentially boosting its competitiveness against local tech giants. For investors, this partnership could unlock new revenue streams and solidify Apple's presence in a key growth region, mitigating regulatory risks and fostering user adoption of its AI-powered features.

  • 14d agoNEGATIVE
    Apple stock sinks as hopes that new CEO John Ternus will launch a high-end, ‘all-glass’ iPhone are shattered

    Apple shares experienced a significant decline following the market's disappointment regarding the new iPhone launch. Hopes for a revolutionary 'all-glass' model, championed by CEO John Ternus, were dashed, leading to investor concerns about the company's innovation pipeline. The lack of a breakthrough product in a key segment could impact future sales and market share. Investors are now reassessing Apple's growth trajectory, with potential implications for its premium valuation.

  • 15d agoNEGATIVE
    With latest Wall Street downgrade, Apple now has the most ‘Sell ratings since shortly after Steve Jobs’ death

    Jefferies has downgraded Apple Inc. from 'hold' to 'underperform', slashing its price target to $263.66 from $285.56. This move places Apple at its highest 'sell' rating count since the period following Steve Jobs' passing. The downgrade signals increasing investor caution regarding Apple's future growth prospects and potential market saturation. For shareholders, this could indicate a period of underperformance relative to the broader market and increased volatility.

via Markets Gazette