Baidu, Inc. (BIDU)
NEUTRALFundamental
44
Kurs
$92.63
Marktkapitalisierung
$31.27B
Teil 1 · Was das Unternehmen wert ist
Übersicht
Baidu operates China's dominant internet search engine, alongside AI cloud services, an autonomous-driving unit called Apollo Go, and iQIYI, a video-streaming service often compared to Netflix. Most of the company's revenue still comes from advertising sold against search results, similar to Google in Western markets, while a smaller but growing share comes from cloud computing and enterprise AI tools sold to Chinese businesses. The company was long China's equivalent of Google; it is now trying to become a leading cloud-AI infrastructure provider as search advertising growth slows.
Wie das Geld verdient wird
Baidu earns advertising revenue when businesses pay to appear in or alongside search results, a model that depends on the volume and price of ad auctions. Cloud and AI revenue instead comes from subscription and usage fees charged to companies that rent Baidu's computing infrastructure or generative AI tools. iQIYI earns membership subscriptions and advertising around its streaming content, reported separately but consolidated into Baidu's results because the company holds a controlling stake.
Umsatz nach Segment
Search advertising, AI cloud services and the Apollo Go autonomous-driving business — everything except the consolidated video-streaming unit.
A subscription and advertising-supported video-streaming service, majority-owned and consolidated into Baidu's results but run and reported separately.
Wettbewerbsvorteil
Skaleneffekte · SchmalBaidu's search engine benefits from being the long-established default in a market where Google does not operate, and its scale in Chinese-language search data helps train its AI models. But short-video apps and AI chat assistants from ByteDance, Tencent and others are pulling both users and advertising budgets away, so the advantage is real but eroding.
Was die Nachfrage antreibt
ZyklischAdvertising revenue rises and falls with how much Chinese businesses are willing to spend to attract customers, which tracks the broader health of the domestic consumer economy. Cloud and AI revenue instead depends on corporate technology budgets and government-linked infrastructure spending, a separate and currently faster-growing cycle.
Wichtigste Risiken
- Chinese regulatory oversight — Baidu's businesses are subject to extensive and evolving Chinese government regulation covering internet content, data security, AI services and advertising, and enforcement actions could restrict products or operations with little notice.
- Declining online marketing revenue — Online marketing revenue, historically Baidu's main income source, has been declining as advertisers shift budgets toward short-video and social platforms, and the company states this trend may continue.
- Variable interest entity structure — Baidu's China operations are conducted partly through variable interest entity contracts rather than direct ownership, a structure Chinese law does not clearly recognize and that adds legal uncertainty for foreign shareholders.
- US-China geopolitical tension — Rising tension between the United States and China creates risk around Baidu's US listing, cross-border data rules and access to advanced AI chips needed for its cloud and AI business.
Die Argumente dafür
Buyers argue that Baidu's dominant position in Chinese search, its deep pool of search and user data, and its early investment in generative AI and autonomous driving position it to profit from China's AI build-out even as traditional search advertising matures.
Die Argumente dagegen
Sellers worry that short-video and social platforms are permanently drawing advertisers and users away from search, that the VIE ownership structure and US-China tension add risks unrelated to the underlying business, and that heavy AI infrastructure spending may not pay off as quickly as hoped.
Written by the editors, published on 18. August 2026
Direct competitors
Who this company fights with for the same customers
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Bilanz & Liquidität
Umsatz
$128.70B
Letzte 12 Monate (bis 31.3.2026)
Nettogewinn
$1.32B
Letzte 12 Monate (bis 31.3.2026)
Freier Cashflow
-
Gesamtes Eigenkapital
$32.59B
Gesamtverbindlichkeiten
$112.90B
Current Ratio
2.33
Zinsdeckungsgrad
-
Schulden/EBITDA
4.83
Gewinn je Aktie
Umsatz & Nettogewinn
Freier Cashflow
Ertragsaufschlüsselung
Historische Aufstellung
Margen im Zeitverlauf
Verschuldung im Zeitverlauf
Wie schwer die Schulden wiegen
Wachstumsraster
Wachstum — Umsatz
Innerer-Wert-Schätzung
Innerer Wert
$150.32
Aktueller Kurs
$92.63
Sicherheitsmarge
+38.4%
Innerer-Wert-Spanne
$142.80 - $157.83
Bewertungsmethoden
Bewertungskennzahlen
P/E-Verhältnis
-
ROE
-1.4%
P/B-Verhältnis
0.77
P/FCF
-
Bruttomarge
40.9%
ROIC
6.7%
Rentabilitäts-Radar
Value Creation (Economic Moat)
ROIC
6.7%
WACC
1.8%
ROIC − WACC
+4.9 pp
ROIC exceeds the cost of capital — the company is creating value for shareholders.
Fundamentalanalyse-Kriterien
Bestanden (8)
- ROIC 6.7%
- Gross Margin 40.9%
- P/B Ratio 0.77
- Debt/Equity ratio
- Current Ratio
- Debt/EBITDA
- Analyst Consensus 84% Buy
- Earnings Surprise avg 5.5%
Nicht bestanden (6)
- Price CAGR -5.52%
- DCF valuation (Unknown)
- ROE -1.7%
- Revenue Growth 5Y 3.8%
- Net Margin Trend 4.3% vs 17.8%
- Piotroski F-Score 0/9
Nicht verfügbar (13)
- EPS data insufficient
- P/FCF NaN
- Dividend Payout NaN%
- Operating Margin NaN%
- Positive Free Cash Flow
- CapEx intensity
- Interest Coverage
- Return on Tangible Assets
- Low reliance on intangibles
- Price below Graham Number
- PEG Ratio (need PE > 0 and growth > 0)
- Earnings Quality (OCF/Net Income)
- Share Dilution (missing shares data)
Piotroski F-Score
Ernsthafte finanzielle Bedenken
Gewinnqualität
Niedrige Qualität: Rechnungslegung prüfen
Aktienverwässerung
Aktienrückkäufe. Aktionärsfreundlich
Unternehmensführung
Führungsteam
| Name | Position | Alter |
|---|---|---|
| Mr. Yanhong Li | Co-Founder, Chairman & CEO | 56 |
| Mr. Haijian He C.F.A. | Chief Financial Officer | 43 |
| Dr. Haifeng Wang Ph.D. | Chief Technology Officer | 53 |
| Mr. Junjie He | Senior VP of Human Resources & Administrative Functions | - |
| Ms. Juan Lin | Director of Investor Relations | - |
| Mr. Zhixiang Liang | Senior VP & General Counsel | 51 |
| Dr. Dou Shen | Executive VP & President of Baidu AI Cloud Group | 45 |
| Mr. Rong Luo | Executive Vice President of Baidu Mobile Ecosystem Group | 43 |
| Mr. Zhenyu Li | Senior Vice President and GM of IDG | 49 |
Teil 2 · Der Preis und der Einstiegszeitpunkt
Dieser Teil sagt nicht, ob das Unternehmen etwas taugt: Er hilft bei der Wahl des Kaufzeitpunkts, nachdem die Fundamentaldaten überzeugt haben. Enthalten: technische Analyse, Potenzial, historische Drawdowns, Gamma-Exposure.
Latest News
Recent headlines for BIDU, sourced from Markets Gazette.
- 7d agoNEGATIVEPerché le azioni Baidu scendono di oltre il 5% dopo i risultati del secondo trimestre
Baidu Inc. shares fell approximately 5% in pre-market trading after the Chinese search and AI giant reported second-quarter earnings and revenues that missed analyst expectations. The company posted an EPS of RMB7.22, significantly below the consensus estimate of RMB9.84. Quarterly revenue declined 4% year-over-year to CNY 31.3 billion, falling short of the approximately CNY 31.9 billion anticipated by analysts. Net income dropped to CNY 2.3 billion, with adjusted operating income at CNY 3.8 billion, reflecting a 12% adjusted operating margin. This earnings miss suggests potential headwinds impacting Baidu's core business and growth prospects.
- 6/29/2026NEUTRALBaidu’s CFO on How It Became a Full-Stack AI Player
Baidu's Chief Financial Officer detailed the company's strategic pivot towards becoming a full-stack Artificial Intelligence player. This transformation spans from its foundational internet search business to advanced areas including AI chips, Large Language Models (LLMs), cloud computing, and autonomous driving technologies. The company's comprehensive approach aims to leverage AI across its entire ecosystem, positioning Baidu to capitalize on the burgeoning AI market and potentially drive future revenue streams from these diverse technological advancements.
- 5/27/2026POSITIVEBaidu's AI-driven Business Generates 50%+ Of Q1 Revenue
Baidu Inc. reported that its AI-driven business initiatives contributed over 50% of its total revenue in the first quarter. This significant contribution highlights the successful integration and monetization of artificial intelligence technologies within the company's core operations. Investors will be watching closely to see if this trend continues, as it suggests a strong future growth trajectory for Baidu, potentially leading to increased market share and profitability in the competitive AI landscape. The company's strategic focus on AI appears to be yielding substantial financial results.
- 5/20/2026NEUTRALHere's How Much You Would Have Made Owning Baidu Stock In The Last 20 Years
An analysis of Baidu Inc. stock performance over the past 20 years reveals a complex investment journey. While the article does not provide specific financial figures or future outlooks, it implies a historical performance that warrants examination for potential investors. The focus is on the long-term holding period, suggesting that an understanding of Baidu's past market behavior is crucial for assessing its current investment potential. Investors should consult detailed financial reports and analyst ratings for a comprehensive view.
- 5/18/2026NEUTRALBaidu, Brady And 3 Stocks To Watch Heading Into Monday
U.S. stock futures are trading lower on Monday, indicating a cautious start to the trading week. Investors are closely monitoring several key companies for their upcoming earnings reports. Baidu Inc. and Brady Corporation are among the stocks drawing attention for their scheduled earnings releases. Additionally, United Therapeutics is also in focus for its financial results. Further adding to the pre-market activity, XP Inc. and Ryanair Holdings plc are slated to report their earnings after the market closes, potentially influencing trading sentiment for the day.
- 3/5/2026POSITIVEExpert Outlook: Baidu Through The Eyes Of 4 Analysts
Recent assessments from four analysts on Baidu (BIDU) indicate a predominantly positive sentiment. In March 2022, Susquehanna maintained a 'Positive' rating, while China Renaissance confirmed a 'Buy' rating. Earlier in January 2022, Mizuho had issued a 'Buy' recommendation. Although specific price targets are not detailed, the persistence of 'Buy' and 'Positive' ratings from multiple research firms suggests confidence in the company's future prospects, potentially linked to AI innovations or a recovery in the Chinese advertising market. For investors, this analytical picture supports a cautious yet optimistic approach to the stock.
- 2/27/2026POSITIVECathie Wood Seeing AI Gold In Amazon And Baidu? Ark Invest Is Betting On These Stocks Today
Markets Gazette reports a bullish signal for Baidu Inc. (BIDU) following a significant investment by Cathie Wood's ARK Invest. On Thursday, February 26, 2026, ARK acquired $12 million worth of Baidu shares, a move that underscores the renowned investor's confidence in the Chinese company's growth potential within the artificial intelligence sector. This purchase, notably larger than the $800,000 investment in Amazon on the same day, positions Baidu as a key pillar in ARK's strategy to capitalize on AI expansion. Investors may interpret this transaction as a strong endorsement, suggesting Baidu is either undervalued or poised for appreciation, especially given its role in the global technology landscape.
- 2/25/2026NEGATIVEBaidu’s Swift $11 Billion Selloff Shows Struggle to Meet AI Hype
Baidu Inc.'s recent 20% slide in shares over the past month has sent a clear warning to China's technology sector, especially to companies deeply involved in the artificial intelligence race. Investors are unequivocally demanding concrete, tangible results, moving beyond mere promises fueled by AI hype. This significant market correction, which saw $11 billion in value evaporate, underscores a growing caution and a need for greater transparency and measurable performance. For investors, Baidu's decline serves as a crucial reminder: AI company valuations can no longer solely rely on potential but must be anchored to verifiable success metrics, influencing investment strategies across the sector.
via Markets Gazette