Zillow Group, Inc. (ZG)
NEUTRALFundamental
52
Kurs
$37.45
Marktkapitalisierung
$8.27B
Teil 1 · Was das Unternehmen wert ist
Übersicht
Zillow runs the website and app most home shoppers in the United States use to browse listings, estimate what a home is worth, and find a real-estate agent. It does not buy or sell homes itself: it makes money by connecting the people looking at its site with agents, lenders and property managers who pay to reach them. The audience is the product; real estate transactions happen off Zillow's books.
Wie das Geld verdient wird
Most revenue comes from real-estate agents and brokerages who pay for leads and advertising placement tied to Zillow's traffic, plus a growing slice from advertising sold to landlords and property managers listing rentals, and from fees earned originating mortgages. Because Zillow is paid for attention and leads rather than for closing a sale, its revenue rises and falls with how many people are actively browsing homes, not with home prices themselves.
Umsatz nach Segment
Advertising and software sold to real-estate agents and brokerages, plus new-construction listings — the core of the business.
Advertising and listing tools sold to landlords and property managers for rental units, the fastest-growing part of the business.
Revenue from originating home loans and from advertising sold to mortgage lenders on Zillow's site.
Mainly display advertising not tied to the other three lines.
Wettbewerbsvorteil
Netzwerkeffekte · SchmalMore home shoppers on Zillow's site makes it more attractive for agents to advertise there, and more agent listings make the site more useful to shoppers — a loop that has made Zillow the largest audience in U.S. real estate search. It is not unbreakable: a large share of listing traffic depends on data-sharing agreements with brokers and portals, and a competitor like Google inserting listings directly into search results could intercept that audience before it reaches Zillow at all.
Was die Nachfrage antreibt
ZyklischZillow's revenue tracks the health of the housing market: low inventory, fewer new listings, and volatile mortgage rates reduce the transactions that fund agent advertising budgets, even if browsing traffic stays high. Rentals and mortgages add some diversification, but the core business still rises and falls with how active the housing market is.
Wichtigste Risiken
- Sensitivity to housing market conditions — Low housing inventory, fewer new for-sale listings, and volatile mortgage rates can reduce both the number of transactions consumers complete and demand for advertising from agents.
- Search platforms bypassing Zillow — Large search engines have begun showing home listings directly in their own results, which could divert the traffic Zillow depends on before it ever reaches Zillow's site.
- Legal and regulatory disputes — The company faces litigation, including antitrust claims tied to a rentals partnership with a competitor, from consumers, industry participants and government bodies, which could result in costs or forced changes to its business practices.
Die Argumente dafür
Buyers argue that Zillow's audience lead in real-estate search is difficult to replicate, that rentals and mortgages are diversifying revenue away from pure for-sale transactions and growing faster than the core business, and that full-year revenue growth well ahead of the housing industry's own growth shows Zillow taking share regardless of the market cycle.
Die Argumente dagegen
Sellers fear that a business built on advertising to agents remains hostage to housing transaction volumes it does not control, that large search platforms inserting listings directly into their own results could erode the traffic advantage Zillow relies on, and that ongoing litigation adds cost and uncertainty on top of an already cyclical business.
Written by the editors, published on 18. August 2026
Direct competitors
Who this company fights with for the same customers
No editorial profile for this company yet
No competitor list for this company yet.
Bilanz & Liquidität
Umsatz
$2.81B
Letzte 12 Monate (bis 30.6.2026)
Nettogewinn
$55M
Letzte 12 Monate (bis 30.6.2026)
Freier Cashflow
$235M
Gesamtes Eigenkapital
$4.88B
Gesamtverbindlichkeiten
$801M
Current Ratio
1.92
Zinsdeckungsgrad
0.67
Schulden/EBITDA
2.43
Gewinn je Aktie
Umsatz & Nettogewinn
Freier Cashflow
Ertragsaufschlüsselung
Historische Aufstellung
Margen im Zeitverlauf
Verschuldung im Zeitverlauf
Wie schwer die Schulden wiegen
Wachstumsraster
Wachstum — Umsatz
Innerer-Wert-Schätzung
Innerer Wert
$22.39
Aktueller Kurs
$37.45
Sicherheitsmarge
-67.3%
Innerer-Wert-Spanne
$14.56 - $30.23
Bewertungsmethoden
Bewertungskennzahlen
P/E-Verhältnis
172.50
ROE
0.5%
P/B-Verhältnis
0.36
P/FCF
6.09
Bruttomarge
72.9%
ROIC
0.2%
Rentabilitäts-Radar
Value Creation (Economic Moat)
ROIC
0.2%
WACC
14.8%
ROIC − WACC
-14.6 pp
ROIC is below the cost of capital — the company is destroying value for every dollar invested.
Fundamentalanalyse-Kriterien
Bestanden (13)
- EPS shows upward trend
- Gross Margin 72.9%
- P/FCF 6.09
- P/B Ratio 0.36
- Debt/Equity ratio
- Positive Free Cash Flow
- Current Ratio
- Debt/EBITDA
- Analyst Consensus 57% Buy
- Earnings Surprise avg 5.8%
- Earnings Quality (OCF/NI) 7.05
- Net Margin Trend 2.0% vs -2.6%
- Piotroski F-Score 7/9
Nicht bestanden (12)
- Price CAGR 0.09%
- ROIC 0.2%
- Operating Margin 0.4%
- CapEx intensity
- Interest Coverage
- Return on Tangible Assets
- Low reliance on intangibles
- Price below Graham Number
- DCF valuation (Unknown)
- ROE 1.2%
- Revenue Growth 5Y -5.0%
- Share Dilution 9.5%
Nicht verfügbar (2)
- Dividend Payout NaN%
- PEG Ratio (need PE > 0 and growth > 0)
Piotroski F-Score
Starke finanzielle Gesundheit
Gewinnqualität
Hohe Qualität: Gewinne durch Cashflow gedeckt
Aktienverwässerung
Neue Aktien werden ausgegeben, Eigentum wird verwässert
Unternehmensführung
Führungsteam
| Name | Position | Alter |
|---|---|---|
| Mr. Richard N. Barton | Co-Founder & Co-Executive Chair | 57 |
| Mr. Lloyd D. Frink | Co-Founder, Co-Executive Chairman & President | 60 |
| Mr. Jeremy Wacksman | CEO & Director | 48 |
| Mr. Jeremy Hofmann | COO & CFO | 39 |
| Ms. Jennifer A. Rock | Chief Accounting Officer | 43 |
| Mr. David A. Beitel | Chief Technology Officer | 55 |
| Mr. Bradley Allen Berning | Vice President of Investor Relations | - |
| Mr. Dan Spaulding | Chief People Officer | 48 |
| Mr. Errol G. Samuelson | Chief Industry Development Officer | 59 |
| Mr. Christopher Roberts | Chief Product Officer | - |
Teil 2 · Der Preis und der Einstiegszeitpunkt
Dieser Teil sagt nicht, ob das Unternehmen etwas taugt: Er hilft bei der Wahl des Kaufzeitpunkts, nachdem die Fundamentaldaten überzeugt haben. Enthalten: technische Analyse, Potenzial, historische Drawdowns, Gamma-Exposure.
Latest News
Recent headlines for ZG, sourced from Markets Gazette.
- 2/27/2026POSITIVEZillow predicts major mortgage rate change, homebuying shift
Real estate platform Zillow anticipates a significant turning point in the U.S. housing market, with mortgage rates expected to decline. This prediction suggests that affordability, long a distant dream for many homebuyers, could finally become a tangible reality. A drop in rates would make homeownership more accessible, stimulating demand and potentially revitalizing the sector. For investors, this outlook points to a potential strengthening of the real estate market, benefiting companies directly tied to the industry, such as Zillow itself, which would see increased transactions on its platform.
via Markets Gazette