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Auto Trader Group plc (ATDRF)

NEUTRAL
Communication ServicesInternet Content & InformationUnited Kingdom

Fondamental

59

Prix

$549.20

Capitalisation boursière

$4.18B

Partie 1 · Ce que vaut l'entreprise

Vue d'ensemble

Auto Trader runs the UK's largest online marketplace for buying and selling cars, listing vehicles from independent and franchised dealers alongside private sellers. It does not buy or sell cars itself, or take a cut of each sale; instead it charges dealers a subscription to advertise their stock and offers tools like valuations, finance and part-exchange that plug into that marketplace. Its scale — most UK car buyers start their search there — is the product it sells to dealers.

Comment l'entreprise gagne de l'argent

Almost all revenue comes from dealers paying a recurring subscription for the right to advertise their vehicles on Auto Trader, priced by how many cars a dealer lists and what extra products (finance leads, data tools) they add on top — not from a fee per car sold. A much smaller slice comes from consumer-facing services and from manufacturers and agencies advertising new-vehicle stock, rather than from private individuals paying to list a single car.

Chiffre d'affaires par segment

Trade90.1%

Subscription fees from independent and franchised car dealers advertising their stock, the core of the business.

Consumer Services and Manufacturer & Agency9.9%

Smaller revenue from consumer-facing tools and from manufacturers and agencies advertising new-vehicle stock on the platform.

Avantage concurrentiel

Effets de réseau · Large

Buyers go to Auto Trader because it lists the most cars; dealers advertise there because that is where the buyers already are. Auto Trader accounts for over 75% of time spent on UK automotive classified sites and is roughly ten times larger than its nearest competitor, a gap that is hard to close because a rival marketplace with fewer buyers attracts fewer dealer listings, and vice versa.

Ce qui stimule la demande

Modérément cyclique

Revenue depends less on how many cars change hands in the UK than on how many dealers keep paying to advertise, so even a slow used-car market does not hit Auto Trader as directly as it hits a dealer. Demand is still tied to the health of the UK car market and to consumer confidence more broadly.

Principaux risques

  • Competition from disruptive technology — The company names failure to keep up with new technology and changing consumer behaviour, such as new ways of buying cars, as a principal risk to its dominant position.
  • Regulatory and tax changes — New rules such as the UK's Digital Services Tax already cut into profit, recognising a £10.2 million charge in FY2025, and further regulatory change could add further costs.
  • Legal and regulatory compliance — The company operates under consumer protection, data and advertising regulation, and non-compliance in any of these areas is named as a principal risk.
  • Brand and reputation — Much of Auto Trader's value rests on being the trusted place to search for a car; anything that damages consumer trust in its listings or data could weaken that position quickly.

Les arguments en faveur

Buyers argue that Auto Trader's marketplace advantage is close to unassailable — ten times the scale of its nearest rival and the large majority of UK car-shopping attention — and that its subscription model means revenue holds up even when the number of cars actually changing hands slows down.

Les arguments contre

Sellers worry that new digital taxes and regulation are already eating into margins, that any technology shift in how people shop for cars could erode an advantage built for the current way of searching, and that a marketplace this dominant invites scrutiny from regulators and dealers pushing back on pricing power.

Written by the editors, published on 18 août 2026

Direct competitors

Who this company fights with for the same customers

Compare

Generated on 23 août 2026 with claude-opus-5 — shared with all users

P/E: 20.2Score: 74Market cap: —

Its cargurus.co.uk marketplace sells dealer advertising subscriptions in Britain on the same model as Auto Trader, and the UK is one of the markets where it is actively adding dealer accounts.

Cazoo (Motors.co.uk Limited)Not tracked

It is the UK's second-largest used-car classified marketplace, selling the same listing packages to the same franchised and independent dealers Auto Trader depends on, and competing for the same car buyers.

carwow LtdNot tracked

It competes for the same UK dealer marketing budgets, generating new-car enquiries and running a Sell My Car auction that takes part-exchange and private-seller stock Auto Trader also wants.

Gumtree.com LimitedNot tracked

Its motors section is the main free alternative for UK private sellers and also sells paid dealer packages, competing with Auto Trader for both listings and buyer traffic.

Bilan & Liquidités

Chiffre d'affaires

$571M

12 derniers mois jusqu'au dernier trimestre publié — estimation à partir de ratios par action

Résultat net

$265M

12 derniers mois jusqu'au dernier trimestre publié — estimation à partir de ratios par action

Flux de trésorerie libre

$244M

Capitaux propres totaux

$385M

Passif total

$211M

Ratio de liquidité général

1.73

Couverture des intérêts

-

Dette/EBITDA

0.52

Bénéfice par action

Chiffre d'affaires & Résultat net

Flux de trésorerie libre

Décomposition du résultat

État historique

Marges dans le temps

La dette dans le temps

Le poids de la dette

Grille de la croissance

Croissance — Chiffre d'affaires

Estimation de la juste valeur

Surévalué

Juste valeur

$194.13

Prix actuel

$549.20

Marge de sécurité

-182.9%

Fourchette de juste valeur

$126.18 - $262.07

Méthodes d'estimation

Analyst Target:$562.06
DCF:$16.39
PE-based:$4.19
Graham Growth:$15.03
EPV:$4.56
Consensus des analystes:Conserver (8B / 12H / 2S)
Dernière surprise sur les résultats:-0.06%

Indicateurs de valorisation

Ratio P/E

1592.48

ROE

60.2%

Ratio P/B

1096.64

P/FCF

1713.33

Marge brute

79.1%

ROIC

51.4%

Radar de rentabilité

Value Creation (Economic Moat)

ROIC

51.4%

WACC

7.6%

ROIC − WACC

+43.8 pp

ROIC exceeds the cost of capital — the company is creating value for shareholders.

Critères d'analyse fondamentale

Réussi (12)

  • ROIC 51.4%
  • Gross Margin 79.1%
  • Debt/Equity ratio
  • Operating Margin 62.9%
  • Positive Free Cash Flow
  • Current Ratio
  • Debt/EBITDA
  • ROE 60.5%
  • Revenue Growth 5Y 18.9%
  • PEG Ratio 0.67
  • Earnings Quality (OCF/NI) 1.10
  • Net Margin Trend 47.1% vs 47.0%

Échoué (9)

  • Price CAGR 2.95%
  • P/FCF 1713.33
  • P/B Ratio 1096.64
  • CapEx intensity
  • Price below Graham Number
  • DCF valuation (Overvalued)
  • Analyst Consensus 36% Buy
  • Earnings Surprise avg -4.5%
  • Piotroski F-Score 2/9

Indisponible (6)

  • EPS data insufficient
  • Dividend Payout NaN%
  • Interest Coverage
  • Return on Tangible Assets
  • Low reliance on intangibles
  • Share Dilution (missing shares data)

Score F de Piotroski

2/9

Préoccupations financières sérieuses

score
criteria

Qualité des bénéfices

1.10

Qualité élevée : bénéfices soutenus par la trésorerie

Dilution du capital

-

Rachat d'actions. Favorable aux actionnaires

Gouvernance

Équipe dirigeante

NomTitreÂge
Mr. Nathan James CoeCEO & Executive Director47
Mr. James Jonathan Warner C.M.A.CFO & Director41
Mr. Chris KellyChief Technology Officer-
Ms. Alison RossChief People & Operations Director51
Ms. Karolina Edwards-SmajdaChief Product Officer-
Ms. Claire V. BatyCompany Secretary & Director of Governance-

Risque d'audit

2

Risque du conseil

1

Risque de rémunération

2

Risque droits des actionnaires

1

Partie 2 · Le prix et le moment d'entrer

Cette partie ne dit pas si l'entreprise vaut la peine : elle aide à choisir quand l'acheter, une fois que les fondamentaux vous ont convaincu. À l'intérieur : analyse technique, potentiel, baisses historiques, exposition gamma.

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