Zillow Group, Inc. (ZG)
NEUTRALFundamental
52
Preço
$37.24
Capitalização de Mercado
$8.27B
Parte 1 · Quanto vale a empresa
Visão Geral
Zillow runs the website and app most home shoppers in the United States use to browse listings, estimate what a home is worth, and find a real-estate agent. It does not buy or sell homes itself: it makes money by connecting the people looking at its site with agents, lenders and property managers who pay to reach them. The audience is the product; real estate transactions happen off Zillow's books.
Como gera receita
Most revenue comes from real-estate agents and brokerages who pay for leads and advertising placement tied to Zillow's traffic, plus a growing slice from advertising sold to landlords and property managers listing rentals, and from fees earned originating mortgages. Because Zillow is paid for attention and leads rather than for closing a sale, its revenue rises and falls with how many people are actively browsing homes, not with home prices themselves.
Receita por segmento
Advertising and software sold to real-estate agents and brokerages, plus new-construction listings — the core of the business.
Advertising and listing tools sold to landlords and property managers for rental units, the fastest-growing part of the business.
Revenue from originating home loans and from advertising sold to mortgage lenders on Zillow's site.
Mainly display advertising not tied to the other three lines.
Vantagem competitiva
Efeitos de rede · EstreitaMore home shoppers on Zillow's site makes it more attractive for agents to advertise there, and more agent listings make the site more useful to shoppers — a loop that has made Zillow the largest audience in U.S. real estate search. It is not unbreakable: a large share of listing traffic depends on data-sharing agreements with brokers and portals, and a competitor like Google inserting listings directly into search results could intercept that audience before it reaches Zillow at all.
O que impulsiona a procura
CíclicoZillow's revenue tracks the health of the housing market: low inventory, fewer new listings, and volatile mortgage rates reduce the transactions that fund agent advertising budgets, even if browsing traffic stays high. Rentals and mortgages add some diversification, but the core business still rises and falls with how active the housing market is.
Principais riscos
- Sensitivity to housing market conditions — Low housing inventory, fewer new for-sale listings, and volatile mortgage rates can reduce both the number of transactions consumers complete and demand for advertising from agents.
- Search platforms bypassing Zillow — Large search engines have begun showing home listings directly in their own results, which could divert the traffic Zillow depends on before it ever reaches Zillow's site.
- Legal and regulatory disputes — The company faces litigation, including antitrust claims tied to a rentals partnership with a competitor, from consumers, industry participants and government bodies, which could result in costs or forced changes to its business practices.
Os argumentos a favor
Buyers argue that Zillow's audience lead in real-estate search is difficult to replicate, that rentals and mortgages are diversifying revenue away from pure for-sale transactions and growing faster than the core business, and that full-year revenue growth well ahead of the housing industry's own growth shows Zillow taking share regardless of the market cycle.
Os argumentos contra
Sellers fear that a business built on advertising to agents remains hostage to housing transaction volumes it does not control, that large search platforms inserting listings directly into their own results could erode the traffic advantage Zillow relies on, and that ongoing litigation adds cost and uncertainty on top of an already cyclical business.
Written by the editors, published on 18 de agosto de 2026
Direct competitors
Who this company fights with for the same customers
No editorial profile for this company yet
No competitor list for this company yet.
Balanço & Liquidez
Receita
$2.81B
Últimos 12 meses (até 30/06/2026)
Resultado Líquido
$55M
Últimos 12 meses (até 30/06/2026)
Fluxo de Caixa Livre
$235M
Capital Próprio Total
$4.88B
Passivo Total
$801M
Rácio de Liquidez
1.92
Cobertura de Juros
0.67
Dívida/EBITDA
2.43
Resultados Por Ação
Receita & Resultado Líquido
Fluxo de Caixa Livre
Decomposição dos Resultados
Demonstração histórica
Margens ao longo do tempo
A dívida ao longo do tempo
Quanto pesa a dívida
Grelha do crescimento
Crescimento — Receitas
Estimativa de Valor Justo
Valor Justo
$22.39
Preço Atual
$37.24
Margem de Segurança
-66.3%
Intervalo de Valor Justo
$14.56 - $30.23
Métodos de Estimativa
Métricas de Avaliação
Rácio P/E
172.50
ROE
0.5%
Rácio P/B
0.36
P/FCF
6.09
Margem Bruta
72.9%
ROIC
0.2%
Radar de Rentabilidade
Value Creation (Economic Moat)
ROIC
0.2%
WACC
14.8%
ROIC − WACC
-14.6 pp
ROIC is below the cost of capital — the company is destroying value for every dollar invested.
Critérios de Análise Fundamental
Aprovado (13)
- EPS shows upward trend
- Gross Margin 72.9%
- P/FCF 6.09
- P/B Ratio 0.36
- Debt/Equity ratio
- Positive Free Cash Flow
- Current Ratio
- Debt/EBITDA
- Analyst Consensus 57% Buy
- Earnings Surprise avg 5.8%
- Earnings Quality (OCF/NI) 7.05
- Net Margin Trend 2.0% vs -2.6%
- Piotroski F-Score 7/9
Reprovado (12)
- Price CAGR 0.09%
- ROIC 0.2%
- Operating Margin 0.4%
- CapEx intensity
- Interest Coverage
- Return on Tangible Assets
- Low reliance on intangibles
- Price below Graham Number
- DCF valuation (Unknown)
- ROE 1.2%
- Revenue Growth 5Y -5.0%
- Share Dilution 9.5%
Indisponível (2)
- Dividend Payout NaN%
- PEG Ratio (need PE > 0 and growth > 0)
Piotroski F-Score
Saúde financeira sólida
Qualidade dos Resultados
Alta qualidade: resultados respaldados por caixa
Diluição de Ações
A emitir novas ações, diluindo a participação
Governação
Equipa Executiva
| Nome | Cargo | Idade |
|---|---|---|
| Mr. Richard N. Barton | Co-Founder & Co-Executive Chair | 57 |
| Mr. Lloyd D. Frink | Co-Founder, Co-Executive Chairman & President | 60 |
| Mr. Jeremy Wacksman | CEO & Director | 48 |
| Mr. Jeremy Hofmann | COO & CFO | 39 |
| Ms. Jennifer A. Rock | Chief Accounting Officer | 43 |
| Mr. David A. Beitel | Chief Technology Officer | 55 |
| Mr. Bradley Allen Berning | Vice President of Investor Relations | - |
| Mr. Dan Spaulding | Chief People Officer | 48 |
| Mr. Errol G. Samuelson | Chief Industry Development Officer | 59 |
| Mr. Christopher Roberts | Chief Product Officer | - |
Parte 2 · O preço e o momento de entrar
Esta parte não serve para saber se a empresa vale: serve para escolher quando comprá-la, depois que os fundamentos te convenceram. Dentro: análise técnica, potencial, quedas históricas, exposição gama.
Latest News
Recent headlines for ZG, sourced from Markets Gazette.
- 2/27/2026POSITIVEZillow predicts major mortgage rate change, homebuying shift
Real estate platform Zillow anticipates a significant turning point in the U.S. housing market, with mortgage rates expected to decline. This prediction suggests that affordability, long a distant dream for many homebuyers, could finally become a tangible reality. A drop in rates would make homeownership more accessible, stimulating demand and potentially revitalizing the sector. For investors, this outlook points to a potential strengthening of the real estate market, benefiting companies directly tied to the industry, such as Zillow itself, which would see increased transactions on its platform.
via Markets Gazette