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Amazon.com, Inc. (AMZN)

POSITIVE
Consumer CyclicalInternet RetailUnited States

基本面

73

价格

$260.70

市值

$2.83T

第一部分 · 这家公司值多少

概览

Amazon operates two very different businesses under one roof. Its retail arm runs the world's largest online marketplace, selling its own inventory alongside listings from millions of third-party sellers, backed by its own delivery and warehouse network and the Prime subscription. Its other business, Amazon Web Services (AWS), rents out computing power, storage and software tools to other companies over the internet — infrastructure much of the modern internet runs on. AWS is a much smaller share of revenue than retail but generates most of the company's profit.

盈利方式

In retail, Amazon earns revenue from direct product sales, commissions and fees on third-party marketplace sales, advertising placements on its site, and Prime subscription fees, a mix that keeps overall retail margins thin because of the cost of warehouses, delivery and inventory. AWS instead charges customers for computing capacity, storage and software services on a pay-as-you-go basis, with far higher margins because the marginal cost of serving another customer on existing data-center capacity is low. AWS supplies a small fraction of revenue but the majority of operating profit.

分部营收

North America59.47%

Retail and marketplace operations in the US and Canada, Amazon's largest segment by revenue.

International22.58%

Retail and marketplace operations outside North America, spanning Europe, Asia and other regions.

AWS17.95%

Cloud computing, storage and software services sold to businesses and governments worldwide; smaller in revenue but the main source of profit.

护城河

规模效应 · 宽阔

Amazon's retail business benefits from an enormous logistics and fulfillment network built up over two decades that would cost a rival tens of billions of dollars and many years to replicate, while AWS benefits from being the largest cloud provider, letting it spread infrastructure investment and negotiate hardware costs no smaller competitor can match. Both businesses also gain from an installed base — Prime members and enterprise workloads already running on AWS — that is expensive to walk away from.

需求驱动因素

中度周期性

Retail sales track discretionary consumer spending, so they slow when households pull back, though everyday essentials cushion the swings somewhat. AWS revenue depends on corporate IT budgets and cloud-adoption trends, which are more resilient than consumer spending but not immune to cuts when businesses tighten spending or optimize their cloud usage during a downturn.

主要风险

  • Antitrust and regulatory scrutiny — Amazon faces an active FTC monopolization case, an ongoing stream of antitrust and consumer-protection actions across jurisdictions, and expanding EU digital-market rules that could restrict how it runs its marketplace and cloud business.
  • AWS profit concentration — AWS supplies a large share of total operating profit, so slower growth, pricing pressure, or customers diversifying among multiple cloud vendors would disproportionately hurt Amazon's overall profitability.
  • Labor cost and relations — Wage inflation, unionization pressure at fulfillment centers, and workplace injury claims can raise costs and disrupt operations in the already thin-margin retail business.
  • Broad litigation exposure — Amazon faces regular litigation and investigations across consumer protection, privacy, tax and intellectual-property matters in many jurisdictions simultaneously.

看多理由

Buyers argue that AWS's scale keeps it the leading cloud provider through the AI infrastructure build-out, that the retail logistics network is now too large for most competitors to replicate, and that advertising has become a high-margin third growth engine layered on top of both businesses.

看空理由

Sellers worry that antitrust cases in the US and Europe could force changes to how Amazon runs its marketplace or bundles services, that AWS supplies a disproportionate share of profit so any slowdown there hits earnings hard, and that rising labor costs and unionization pressure squeeze the already thin margins in the retail business.

分部数据来自2025财年信息来源: Amazon.com Announces Fourth Quarter and Full Year 2025 Results

Written by the editors, published on 2026年8月18日

Direct competitors

Who this company fights with for the same customers

Compare

Generated on 2026年8月23日 with claude-opus-5 — shared with all users

P/E: 37.5Score: 54Market cap: $837.03B

Walmart is Amazon's largest rival for the everyday shopping basket in the United States, fighting for the same households across groceries, general merchandise, online marketplace listings and fast home delivery.

P/E: 27.1Score: 67Market cap: $3.62T

Microsoft Azure is the direct alternative to Amazon Web Services, competing for the same enterprise IT budgets in cloud infrastructure, data platforms and AI computing capacity.

P/E: 17.3Score: 68Market cap: $4.21T

Alphabet competes with Amazon on two fronts at once: Google Cloud against AWS for enterprise workloads, and Google Search and YouTube against Amazon's advertising business for the budgets of brands trying to reach shoppers.

P/E: 9.1Score: 68Market cap: $123.94B

Through Temu, PDD Holdings sells direct from Chinese manufacturers to Western consumers and has reached a share of cross-border e-commerce comparable to Amazon's, taking the same price-sensitive shopper.

P/E: 100.5Score: 68Market cap: $0

Shopify gives merchants their own online store, payments and fulfilment services, drawing away the third-party sellers whose fees and logistics contracts are a large part of Amazon's revenue.

Alibaba Group Holding Limited (阿里巴巴集团)BABA

Alibaba is Amazon's mirror image in Asia, running the marketplaces Taobao, Tmall and AliExpress alongside Alibaba Cloud, and so competes for both online shoppers outside the United States and cloud customers.

资产负债表与流动性

营收

$775.68B

最近12个月(截至2026/6/30)

净利润

$135.28B

最近12个月(截至2026/6/30)

自由现金流

$7.70B

股东权益合计

$411.06B

负债合计

$406.98B

流动比率

1.03

利息覆盖率

28.13

债务/EBITDA

1.66

每股收益

营收与净利润

自由现金流

收入构成

历史财务表

利润率变化

债务变化

债务负担有多重

增长一览表

增长 — 营业收入

公允价值估算

合理估值

公允价值

$268.11

当前价格

$260.70

安全边际

+2.8%

公允价值区间

$174.27 - $361.95

估算方法

Analyst Target:$327.00
DCF:$97.71
PE-based:$307.23
Graham Growth:$640.41
EPV:$54.04
分析师共识:强力买入 (70B / 5H / 0S)
最近财报超预期:+6.13%

估值指标

市盈率(P/E)

21.08

ROE

18.9%

市净率(P/B)

5.12

P/FCF

367.35

毛利率

50.8%

ROIC

8.7%

盈利能力雷达图

Value Creation (Economic Moat)

ROIC

8.7%

WACC

11.6%

ROIC − WACC

-3.0 pp

ROIC is below the cost of capital — the company is destroying value for every dollar invested.

基本面分析标准

通过(21)

  • EPS shows upward trend
  • EPS CAGR 10.87%
  • Price CAGR 21.31%
  • ROIC 8.7%
  • Gross Margin 50.8%
  • Debt/Equity ratio
  • Operating Margin 12.1%
  • Current Ratio
  • Interest Coverage
  • Debt/EBITDA
  • Return on Tangible Assets
  • Low reliance on intangibles
  • ROE 30.5%
  • Revenue Growth 5Y 13.2%
  • Analyst Consensus 93% Buy
  • Earnings Surprise avg 5.1%
  • PEG Ratio 0.76
  • Earnings Quality (OCF/NI) 1.19
  • Share Dilution 1.1%
  • Net Margin Trend 17.4% vs 10.5%
  • Piotroski F-Score 6/9

未通过(5)

  • P/FCF 367.35
  • P/B Ratio 5.12
  • Positive Free Cash Flow
  • Price below Graham Number
  • DCF valuation (Overvalued)

不可用(2)

  • Dividend Payout NaN%
  • CapEx intensity

Piotroski F-评分

6/9

信号混杂:部分领域需关注

score
criteria

盈利质量

1.19

高质量:盈利有现金流支撑

股权稀释

1.1%

股份数量稳定

公司治理

管理团队

姓名职位年龄
Mr. Jeffrey P. BezosFounder & Executive Chairman61
Mr. Andrew R. JassyPresident, CEO & Director57
Mr. Brian T. OlsavskySenior VP & CFO61
Mr. David A. Zapolsky J.D.Senior VP and Chief Global Affairs & Legal Officer61
Mr. Douglas J. HerringtonChief Executive Officer of Worldwide Amazon Stores58
Mr. Matthew S. GarmanChief Executive Officer of Amazon Web Series48
Ms. Shelley L. ReynoldsVP, Worldwide Controller & Principal Accounting Officer60
Dr. Werner VogelsChief Technology Officer-
Mr. Dave FildesVice President of Investor Relations-
Drew HerdenerSenior Vice President of Communications & Corporate Responsibility-

审计风险

2

董事会风险

8

薪酬风险

10

股东权利风险

3

第二部分 · 价格与买入时机

这一部分不判断公司是否值得拥有:它帮助你在基本面说服你之后,选择何时买入。包含:技术分析、潜力、历史回撤、Gamma 敞口。

Latest News

Recent headlines for AMZN, sourced from Markets Gazette.

  • 4d agoNEGATIVE
    Exclusive: Amazon quietly hiked prices on Echo, Fire TV, Kindle, and eero overnight to offset ‘significant increases’ in memory costs

    Amazon has implemented unannounced price increases across its popular Echo, Fire TV, Kindle, and eero product lines. This move is attributed to significant cost escalations in memory components, forcing the e-commerce giant to pass on these expenses to consumers. The price hikes mirror similar actions taken by major tech players like Apple, Dell, and Microsoft for their respective hardware. For investors, this suggests a challenging cost environment impacting hardware margins, potentially dampening consumer demand for these devices and signaling broader inflationary pressures within the tech supply chain.

  • 6d agoPOSITIVE
    Amazon isn’t giving up on Jeff Bezos’ drone deliveries dream—and after 13 years of turbulence, the momentum is finally shifting

    Amazon is significantly expanding its drone delivery service, aiming to cover nearly 500 U.S. cities and towns by year-end, a sixfold increase from current operations. This ambitious expansion, after 13 years of development, signals renewed confidence in the viability and scalability of its "Prime Air" initiative. The move could enhance delivery speed and efficiency for a larger customer base, potentially boosting customer loyalty and reducing logistics costs. For investors, this represents a tangible step towards realizing the long-term vision of automated, rapid delivery, which could be a key differentiator in the competitive e-commerce landscape.

  • 6d agoNEUTRAL
    Fortune 500 companies got billions in tariff refunds. Here’s who’s giving customers a cut—and who isn’t

    Several Fortune 500 companies, including retail giants like Amazon, Target, and Nike, are set to receive billions in refunds following a Supreme Court ruling on tariffs. While these refunds represent a significant financial windfall, the article highlights that these companies have not committed to passing these savings directly onto consumers. This situation presents a mixed bag for investors: potential for increased corporate profits versus consumer sentiment concerns if savings are not shared. The lack of a clear commitment to consumer benefit introduces uncertainty regarding the ultimate impact on sales and brand loyalty.

  • 7d agoPOSITIVE
    Amazon: le azioni potrebbero raddoppiare entro la fine del 2027? Morgan Stanley

    Morgan Stanley analyst Brian Nowak believes Amazon's pursuit of a $1 trillion annual revenue target for its cloud computing business, AWS, could unlock substantial shareholder value. CEO Andy Jassy indicated AWS could very likely reach this milestone, highlighting the significant opportunities in cloud and AI. While currently far from this goal, the ambitious target suggests a massive growth runway for AWS. Investors should monitor AWS's revenue trajectory and AI integration as key drivers for Amazon's future valuation, potentially doubling the stock price by 2027.

  • 8d agoPOSITIVE
    Here’s how Amazon’s stock could nearly double by the end of next year, according to Morgan Stanley

    Morgan Stanley analysts project Amazon's stock could nearly double by the end of next year, despite the company being significantly behind its ambitious target of achieving $1 trillion in cloud revenue. The positive outlook suggests that the pursuit of this substantial cloud revenue goal, even if not fully met, is expected to drive considerable value for shareholders. This forecast implies strong growth prospects and potential for significant stock appreciation, making Amazon an attractive investment opportunity in the near to medium term.

  • 9d agoPOSITIVE
    Peter Thiel fa di Amazon la sua azione top: ciò che ha comprato dopo rivela di più

    Peter Thiel's Thiel Macro fund has re-entered the US stock market, with Amazon emerging as its largest declared holding. At the end of June, the fund reported $418.7 million in 13F holdings, with Amazon accounting for nearly $118 million, or 28.2% of the portfolio. This move suggests a broader bet on infrastructure powering artificial intelligence, as Amazon provides direct exposure to AI spending. The fund also disclosed significant positions in energy and electricity providers like Vista Energy, Vistra, American Electric Power, DTE Energy, FirstEnergy, and CMS Energy, which collectively represented about 72% of the declared value. This strategic allocation indicates a strong conviction in technology and energy sectors.

  • 22d agoPOSITIVE
    Amazon Crosses $1T Valuation, Boeing Has Biggest Gain Since December | Closing Bell

    Amazon.com Inc. has surpassed a $1 trillion market capitalization, marking a significant milestone for the e-commerce and cloud computing giant. This valuation surge reflects strong investor confidence in Amazon's continued growth trajectory, driven by its dominant position in online retail and its robust AWS cloud services segment. The news also coincides with Boeing Co. experiencing its largest single-day gain since December, indicating positive momentum across major U.S. market players. For investors, Amazon's achievement underscores its resilience and market leadership, potentially signaling further upside.

  • 22d agoPOSITIVE
    Stocks Rally as Amazon Hits $3 Trillion Market Cap; Chips Slide

    Amazon.com Inc. has surpassed a $3 trillion market capitalization, marking a significant milestone driven by strong investor sentiment and its expanding e-commerce and cloud computing businesses. The rally in US stocks on the first trading day of the month was further bolstered by this achievement, although the semiconductor sector experienced a notable decline. This development underscores Amazon's dominant position in the market and its continued growth trajectory, which may attract further investment interest despite broader market fluctuations.

via Markets Gazette